When planning a commercial photo or video shoot outside of a studio, obtaining the right permissions is crucial. Whether you’re producing a brand campaign, a corporate video, or social media content, location imagery adds authenticity and visual interest—but shooting without proper clearance can derail your entire project.
As experienced professionals at St Louis Commercial Photographers, we’ve helped clients navigate the logistics of location photography for decades. In this guide, we’ll walk you through how to get permission to shoot at your desired location, key legal and logistical considerations, and why having an experienced production partner makes all the difference.
Why Permission Matters for Commercial Photography and Video
Location permission isn’t just a formality—it’s a legal and creative necessity. Using private or public property without proper consent can result in:
- Fines or legal action
- Production delays or forced cancellations
- Post-production complications, especially if location release documentation is requested by distributors, broadcasters, or digital platforms
Even more, failure to secure the correct permissions can damage your brand’s reputation. That’s why proactive planning and location management are integral to a smooth and professional shoot.
Types of Locations and What’s Required
Let’s break down common location types and the typical permissions required:
1. Private Property (Offices, Retail Stores, Homes, Warehouses)
You’ll need:
- Location release form signed by the property owner or manager
- Proof of liability insurance, often required by property managers
- Sometimes, a usage fee or rental agreement may apply
2. Public Spaces (Parks, Streets, Government Buildings)
You’ll need:
- Permit from the local municipality or park district
- Possible special event insurance coverage
- Coordination with local authorities, especially for large crews or street closures
3. Corporate and Institutional Locations (Hospitals, Schools, Libraries)
You’ll need:
- Administrative approval (often from legal or marketing departments)
- Written consent forms
- In some cases, proof of background checks or NDAs for crew members
Key Steps to Securing Permission
Step 1: Scout Early and Research Ownership
Use city GIS maps, property records, or your production partner to determine who owns the location. This will inform who you need to approach for permission.
Step 2: Draft and Present a Location Release Form
This document should include:
- Shoot date(s) and time(s)
- Number of crew members
- Type of equipment being used (cameras, lights, drones, etc.)
- Intended media usage (TV, web, social, internal, etc.)
Step 3: Obtain Insurance Certificates
Most property owners will require you to carry and present a certificate of insurance (COI) listing them as additionally insured for the day(s) of the shoot.
Step 4: Communicate Respectfully
A professional tone goes a long way. Explain the scope of the project, how you plan to respect the property, and how your team will clean up and restore the location.
Step 5: Follow Up in Writing
Once permission is granted, get it in writing. A signed location agreement protects you if ownership changes or questions arise after the shoot.
Bonus Consideration: Drone Flights on Location
Using drones for aerial or interior shots adds dynamic range to your content. However, you’ll need:
- FAA approval (if flying outdoors)
- Indoor flight clearance from the property owner
- Certified and insured drone operators
Our team at St Louis Commercial Photographers includes licensed drone pilots experienced in both exterior and indoor drone photography, eliminating this burden from your workflow.
Why Work With St Louis Commercial Photographers?
Securing the right locations and handling permissions is just one part of a successful commercial shoot. At St Louis Commercial Photographers, we provide a complete, worry-free experience:
- We’re a full-service professional commercial photography and video production company with the right equipment and creative crew to deliver effective image acquisition every time.
- Our services include studio and location video and photography, editing, post-production, and licensed drone operation—all customizable for your unique media needs.
- We specialize in repurposing your photo and video branding for maximum reach across various platforms.
- With deep expertise in all media file types, styles, and software, we ensure smooth delivery and future-proof assets.
- Our private studio setup is ideal for interviews, with enough room for props and custom sets.
- From sound and camera operators to studio and drone equipment, we offer everything required for your next successful production.
- We’ve proudly served the St. Louis business and creative community since 1982, partnering with marketing firms, agencies, and businesses across industries.
Ready to book a location shoot?
Let St Louis Commercial Photographers manage every step—from obtaining permissions to capturing stunning, usable media that elevates your brand. Contact us today to discuss your vision and schedule your production.
St Louis Commercial Photographers 